The AI That
Runs Your Leads
Lead Router doesn't just route leads. It thinks. It optimizes. It learns. The first lead distribution platform where AI isn't a feature — it's the foundation.
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AI Tools Live
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Setup Time Reduction
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API Endpoints
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Unique-to-Market Features
Import this buyer's posting spec and set up delivery
https://buyerportal.example.com/specs/acme-insurance
Done. I've configured the delivery endpoint for Acme Insurance:
Saved 45 minutes of manual configuration.
Now show me which campaigns are underperforming this week
Found 3 campaigns below their 7-day average:
Recommendation: Solar CA has 2 buyer contracts with expired caps. Shall I reset them?
See AI-powered lead routing in action.
15-minute demo. No commitment. See how the AI assistant configures a buyer in under 60 seconds.
Request a DemoThe AI Engine
AI That Doesn't Just Assist.
It Operates.
Six AI systems working together to make every lead more valuable, every campaign more efficient, and every decision data-driven.
AI-Powered Setup
Paste a buyer's posting spec URL. The AI reads it, configures the delivery endpoint, maps every field, sets up response parsing, and sends a test lead — in under 60 seconds.
Reduces buyer onboarding from 2-3 hours to under 5 minutes.
A new insurance buyer sends you their API docs. Instead of manually configuring 20+ fields, the AI imports everything from the URL and validates with a test delivery.
Conversational Analytics
Ask questions in plain English. "Show me revenue by buyer last week." "Which partners have declining acceptance rates?" "What's my margin on solar leads in California?"
Non-technical team members get instant answers without SQL or report builders.
Your account manager asks the AI "why did acceptance drop for Buyer X?" and gets a breakdown: 3 filter mismatches, 1 expired cap, and a balance issue — with one-click fixes.
Predictive Campaign Optimization
ML models analyze historical routing data to predict which distribution rules, pricing, and cap configurations will maximize revenue for each campaign.
Automatically surfaces optimization opportunities that humans miss.
The AI notices your round-robin solar campaign would generate 23% more revenue if switched to price-based distribution — and shows the math.
Intelligent Lead Scoring
Every lead gets a conversion probability score based on historical disposition data, buyer feedback, and demographic signals. Higher-scoring leads route to higher-paying buyers.
Routes premium leads to premium buyers, maximizing revenue per lead.
A lead with 92% predicted conversion goes to your $45 exclusive buyer. A 34% lead goes to your $12 shared pool. Same vertical, same campaign — different economics.
Anomaly Detection & Alerts
Real-time monitoring detects quality drops, fraud patterns, delivery failures, and margin erosion before they become problems. Alerts fire with root cause analysis.
Catches issues in minutes instead of discovering them in end-of-month reports.
A partner starts sending leads with invalid phone numbers at 3x their normal rate. The AI flags it within 15 minutes, pauses the campaign, and notifies your ops team.
Autonomous Bid Management
AI adjusts buyer pricing in real time based on conversion rates, competition density, and lead quality signals. Maximizes yield without manual intervention.
Extracts maximum value from every lead without constant human tuning.
Medicare open enrollment starts. Demand spikes. The AI raises prices for high-intent leads where 5 buyers are competing, and holds pricing where only 1 buyer matches.
Unified People Hub
One person. Every lead. Every call. Every vertical.
No competitor has this. Every other platform treats leads as isolated records. Lead Router links them to a single person identity — so when a consumer submits auto insurance in January and home insurance in March, your buyer sees one person, not two strangers.
See it in action →
Complete Lead Lifecycle
Every decision. Every delivery. Every dollar. Traceable.
Drill into any lead to see exactly what happened: which contracts matched, why others were rejected, delivery response codes, financial records, and the complete audit trail. No more guessing why a lead didn't route.
Start free trial →Platform Capabilities
12 Features No One Else Has
Not incremental improvements. Capabilities that don't exist on any competing platform — verified against LeadsPedia, Lead Prosper, boberdoo, and Phonexa.
Unified People Hub
One identity across leads, calls, and verticals — no duplicate humans across your entire operation.
Hybrid Distribution
Sell to exactly N buyers per lead. Between exclusive and multisell — a new distribution primitive.
Native Email + SMS Campaigns
Full campaign builder with drag-and-drop templates, dynamic segments, automated flows, A/B testing, and per-ISP deliverability monitoring. Multi-provider (SES + SendGrid for email, Twilio + Bandwidth for SMS). No third-party messaging platform needed.
Deliver-First Pipeline
Buyers only charged after confirmed delivery. Eliminates phantom charges and refund disputes.
DQ Contracts
Monetize rejected leads with fallback distribution to secondary buyers at lower price points.
AI Assistant (28 Tools)
Chat-based admin with spec import, guided onboarding, analytics queries, and campaign management.
Compliance Floors
Platform-enforced minimums that tenants cannot weaken. 2FA, passwords, audit logging — locked down.
Progressive Capture
Multi-step funnels with cross-campaign routing from a single session. No data loss between pages.
Atomic Caps
Zero race conditions. Two simultaneous leads can't both sneak past the same daily cap.
3-Level Dispositions
Contract → intake center → vertical group cascade with independent CPA tracking at every level.
Separate CPL/CPA
9 dedicated financial columns tracking cost-per-lead and cost-per-action revenue independently.
Multi-Tenant SaaS
64 tables with row-level isolation. Per-tenant feature flags. Superadmin impersonation. Licensable.
Partner & Campaign Management
Your entire partner ecosystem, managed from one place.
Onboard partners, manage API keys, track lead volume and quality scores.
Configure campaigns with posting keys, vertical schemas, and partner pricing.
Built-In Messaging
Full Email & SMS Campaigns.
No Third-Party Needed.
Every other lead router sends leads out and forgets them. Lead Router nurtures them with native email and SMS — built into the same platform, using the same data, with zero integration overhead.
Email Campaigns
- Drag-and-drop template editor with merge tags
- Dynamic segments with rule builder (filter on any lead field)
- Automated flows triggered by lead events (submission, disposition, delivery)
- A/B testing on subject lines, content, and send times
- Per-ISP deliverability monitoring (4 tabs: delivered, bounced, blocked, complaints)
- Bounce/block separation for accurate reputation tracking
- Multi-provider: Amazon SES + SendGrid (failover ready)
- Contact import via CSV with field mapping
SMS Campaigns
- Native SMS campaign builder (not a third-party bolt-on)
- Multi-provider: Twilio + Bandwidth for redundancy
- Automated SMS flows triggered by lead lifecycle events
- Dynamic personalization with merge tags
- Opt-out handling and suppression list management
- Delivery tracking with carrier-level reporting
- Two-way messaging support
- TCPA-compliant consent tracking per contact
Automated Flows & Sequences
Build multi-step nurture sequences that trigger automatically based on lead events. Combine email and SMS in the same flow.
Trigger
Lead submitted but not sold
Action
SMS follow-up in 30 min, email with alternative offers in 24h
Trigger
Lead sold but not converted
Action
Drip campaign: 3 emails over 14 days with buyer-specific content
Trigger
New buyer contract goes live
Action
Re-engage unsold leads that now match the new buyer's filters
Only Lead Router and Phonexa have native messaging — but Phonexa's is a separate product (E-Delivery). Ours is fully integrated with lead and call data in the same platform.
See Messaging in ActionEnterprise-Grade Foundation
Already routing leads?
Switch from LeadsPedia, Lead Prosper, or boberdoo in under a week.
AI Roadmap
From Assistant to Autonomous
The AI engine is designed to progressively take over more operational decisions as confidence builds.
AI-Assisted
- 28-tool AI chat assistant
- Guided onboarding interview (6 steps)
- AI spec import from URLs
- Voice input/output
- Interactive walkthroughs
AI-Recommended
- Predictive lead scoring
- Campaign optimization suggestions
- Anomaly detection with root cause
- Natural language reporting
- Smart deduplication (fuzzy + household)
AI-Autonomous
- Autonomous bid management
- Self-healing delivery pipelines
- Auto-adjusting cap strategies
- Predictive revenue forecasting
- Cross-campaign budget allocation
AI-Orchestrated
- Fully autonomous campaign lifecycle
- Multi-model ensemble routing decisions
- AI-generated buyer proposals
- Automated partner quality management
- Revenue optimization without human intervention
Enterprise Configuration
Every setting configurable. Every feature toggleable.
Per-tenant feature flags, compliance floors, security policies, and system-wide configuration — all managed through a clean admin interface. No code changes needed to enable or disable features for specific customers.
Start free trial →
Buyer Contracts
Filters, caps, pricing, delivery — all per contract.
Each buyer contract defines its own filter chain, cap limits, pricing, delivery endpoint, and response mapping. The routing engine evaluates every active contract in parallel for every incoming lead.
Start free trial →Market Opportunity
$6.4B Market. Zero AI-Native Players.
$6.4B
Market Size (2026)
Lead generation software market, growing 9-14% CAGR to $16B+ by 2034.
0
AI-Native Competitors
Every incumbent (LeadsPedia, Lead Prosper, boberdoo, Phonexa) runs on legacy architecture with zero AI.
$2B+
Unaddressed TAM
Healthcare lead market that non-compliant platforms can't legally serve. HIPAA architecture built in.
When They Were Built vs. When We Were Built
Every incumbent was designed before AI, before compliance mattered, and before modern lead gen complexity. We built for 2025 and beyond.
2001
boberdoo
25 years old
Pre-cloud, pre-mobile
2014
LeadsPedia
12 years old
Pre-AI, monolithic
2016
Phonexa
10 years old
Siloed products
2019
Lead Prosper
7 years old
Basic, no AI
2026
Lead Router
AI-native
Built for the future
Competitive Position
Feature-by-Feature
The Full Comparison
21 features across 5 platforms. Green = full support. Yellow = partial. Gray = not available.
| Feature | Lead Router 2026 | LeadsPedia 2014 | Lead Prosper 2019 | boberdoo 2001 | Phonexa 2016 |
|---|---|---|---|---|---|
| AI Assistant (28 tools) | ✓ | — | — | — | — |
| AI Spec Import | ✓ | — | — | — | — |
| Hybrid Distribution (Sell to N) | ✓ | — | — | — | — |
| Unified People Hub | ✓ | — | — | — | — |
| Native Email Campaigns + Flows | ✓ | — | — | — | ✓ |
| Native SMS Campaigns + Flows | ✓ | — | — | — | ✓ |
| A/B Testing (Email + SMS) | ✓ | — | — | — | Partial |
| Per-ISP Deliverability Monitoring | ✓ | — | — | — | Partial |
| Deliver-First Pipeline | ✓ | — | — | — | — |
| DQ Contracts (Fallback) | ✓ | — | — | Partial | — |
| Progressive Lead Capture | ✓ | — | — | — | — |
| Atomic Cap Enforcement | ✓ | — | — | — | — |
| Compliance Floors (Platform-Enforced) | ✓ | — | — | — | — |
| Multi-Tenant Architecture | ✓ | — | — | — | Partial |
| Separate CPL/CPA Financials | ✓ | — | — | — | — |
| SOC 2 Complete, Audit in ProgressArchitecture complete, audit in progress | Cert Pending | — | — | — | — |
| HIPAA Architecture BuiltArchitecture complete, audit in progress | Cert Pending | — | — | — | — |
| Native Call Tracking (Multi-Provider) | ✓ | Partial | — | Partial | Partial |
| 330+ API Routes (Full OpenAPI) | ✓ | Partial | — | Partial | Partial |
| Webhook System (3 Scopes) | ✓ | Partial | Partial | Partial | Partial |
| PII Redaction (Per-User, Per-Field) | ✓ | — | — | — | Partial |
| Self-Service Signup (Buyer + Partner) | ✓ | — | — | — | Partial |
| Real-Time Routing | ✓ | ✓ | ✓ | ✓ | ✓ |
| Ping/Post Support | ✓ | ✓ | ✓ | ✓ | ✓ |
Ready to see what AI-native lead routing looks like?
Start your free trial today. No credit card required.
Start Free TrialTechnical Architecture
Built to Scale. Built to License.
Modern Stack
- Next.js + TypeScript (monorepo)
- Neon Postgres + Drizzle ORM
- Vercel edge deployment
- Claude AI integration (Anthropic)
- Redis pub/sub for real-time events
Multi-Tenant SaaS
- 64 tables with row-level isolation
- Per-tenant feature flags (JSONB)
- Compliance floors (superadmin-enforced)
- Tenant self-service signup wizard
- White-label + custom domains
Enterprise Security
- SOC 2 architecture complete, audit in progress
- HIPAA architecture built, BAA support
- AES-256 encryption at rest + TLS 1.3
- PII redaction per-user, per-field
- 3-tier 2FA enforcement + account lockout
Scale-Ready
- 330 API routes (full OpenAPI spec)
- Sub-100ms routing latency
- Atomic cap enforcement (zero race conditions)
- Webhook system with 3 scopes + auto-pause
- Streaming CSV export (no row limits)
The Product
Shipping Today. Not a Prototype.
The Future of Lead Routing
Is Intelligent
We're building the platform that makes every other lead router obsolete. Talk to us.